Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous systems is a day-to-day struggle for eCommerce marketing professionals. As personal privacy regulations get stricter and browsers limit tracking capabilities, accurate data becomes more challenging to catch.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy tools. That's why online marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection method that takes the burden of gathering and processing individual details off the customer's internet browser. This leads to better performance, improved individual experience, and the capability to abide by information personal privacy laws.
By filling a monitoring manuscript straight on the server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of web browser limitations and advertisement blockers and supplies a lot more control over what information is shown each supplier.
It additionally makes it possible for organizations to classify information features based upon objective and lawful premises, that makes it less complicated to follow information personal privacy regulations. Nevertheless, carrying out S2S Tracking calls for a big financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Furthermore, the initial setup can be time-consuming. However, once the system is running, it can deliver exact information to all advertising and marketing networks in real-time.
Benefits of S2S Postback URL Tracking
Consequently, it delivers dependable conversion tracking for iGaming associates to maximize projects, minimize lost ad spend and increase ROI. It also supplies premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, nonetheless they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less accurate attribution. On top of that, pixels can be quickly blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more reliable and exact monitoring method that eliminates cookie-based constraints and makes sure user information defense while likewise providing boosted safety features for fraudulence avoidance. This makes it a terrific choice for high-stakes projects and app installs where a precise conversion matter is vital. S2S can also supply a lot more accurate acknowledgment information for mobile campaigns and advertisement shipment.
Disadvantages of S2S Pixel Monitoring
Pixel tracking functions by putting a piece of HTML code on your internet site that sends out data social media retargeting to the advertisement platform. It's reasonably simple to set up yet is prone to safety and security threats like being obstructed by ad blockers and being inaccurate as a result of web browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the customer's gadget. This improves monitoring accuracy and permits businesses to record offline conversions such as telephone call or in-store purchases. Server-side tracking is additionally a lot more protected and aids companies comply with stringent data security laws like GDPR or CCPA.
As personal privacy policies end up being more limiting and internet browsers limit tracking capacities, marketing professionals require a much better means to monitor their projects. This is why much more marketing experts are shifting far from pixels toward sophisticated analytics server-side monitoring.
Final thoughts
Server-side monitoring is the way to choose data-driven marketing. It bypasses web browser restrictions, ad blockers, and personal privacy settings to gather and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and provides services more control over their data collection procedures.
With ad stopping and personal privacy guidelines obtaining extra strict, marketing professionals are looking for options to typical pixel tracking. Server-to-server tracking is one alternative that provides considerable advantages over pixel tracking. It's more durable, future-proof, and permits you to capture a larger amount of conversion information across platforms. Nonetheless, it requires a significant financial investment in framework and technical know-how. Fortunately, services like RedTrack deal prefabricated servers that can integrate with significant analytics systems without the demand for extensive advancement sources.